Go-to-Market (GTM) Strategy

Experienced in developing and executing comprehensive launch plans, including market analysis, positioning, and shipping(e.g. product access via freemium or paid means) strategies, to ensure a successful product introduction to end users.

Key tasks I have collaborated with:

GTM - Soft Launch

Planned and executed soft launches, including beta testing, user feedback collection, and iterative improvements, to ensure a smooth user experience was established.

GTM - A/B Testing

Designing and implemented A/B testing plans, analyzing results, and optimizing strategies to ensure data-driven and successful product launch is achieved.

GTM - Automation

Automated processes and operational workflows, analyzed user feedbacks from soft launches, which were crucial for a future full-scale product launch.

GTM - FUll Launch and Scale

Reviewed and optimized full-scale launch setups, implementation of user feedbacks from soft launches, and operational strategies towards a successful full-scale product rollout.