Market Research and Analysis Skills

Skilled in identifying target markets, conducting competitive analysis, and gathering customer insights to guide strategic decision-making and product roadmap for successful product launches.

Key tasks I have collaborated with:

Identifying Target Market:

Defined and segmented the target audience based on demographics, psychographics, and behavior to tailor marketing efforts effectively.

Competitive Analysis:

Studied key competitors to understand their strengths, weaknesses, market positioning, and strategies to identify opportunities and threats.

Customer Surveys and Interviews:

Conducted surveys and interviews with potential customers to gather insights on their needs, preferences, and pain points.

Market Trends Analysis:

Researched industry trends, emerging technologies, and market dynamics to anticipate changes and adapt strategies accordingly.

SWOT Analysis:

Performed a SWOT analysis to identify the strengths, weaknesses, opportunities, and threats related to the new product, guiding strategic planning.